23rd New York Asian Film Festival

July 12-28, 2024

Asian Cinema's American Odyssey: State of the Distribution of Asian Films in the US

Journey through the world of Asian film distribution in the U.S. with a group of film industry professionals and distributors with first-hand experience in the business. It is a world and a game where arthouse darlings and popcorn-scented blockbusters vie for their slice of the American pie. Often, distributing Asians movies seems very much like a game of cultural Tetris, fitting square-peg masterpieces into round-hole multiplexes and foreign film-friendly institutions. Marvel at the alchemy that transforms subtitle-phobia into box office gold. Discover how a once-niche market now rides the Korean Wave to mainstream shores, even as hidden gems still struggle to breach the great wall of audience awareness.

Moderator: Anderson Le
Guests: Doris Pfardrescher, Aliza Ma, Marcus Hu, Anderson Le, Tom Sveen, Jessica del Mundo

Sunday July 14, 1:30pm
Elinor Bunin Munroe Film Center

FREE for all ticket/pass holders and NYAFF members! Present ticket at box office up to an hour before talk for entry. First-come, first-served.

Doris Pfardrescher

One of the most influential figures in the industry today, Doris Pfardrescher has been with Well Go USA since the company was founded in 1991 and is currently president and CEO of the company. Over the course of 30-plus years, she has been instrumental in building Well Go into a full-service film distribution studio. Under Pfardrescher, Well Go has become a leader in Asian film distribution, with the acquisition and release of the IP Man franchise, box-office hits Wolf Warrior 2, _Operation Red Sea and Train to Busan_, as well as critically acclaimed movies, such as The Assassin (Hou Hsiao-Hsien), Burning (Lee Chang-dong) The Wailing (Na Hong-jin), Shadow (Zhang Yimou), Monster (Hirokazu Kore'eda) and many more! Well Go's latest major acquisitions Customs Frontline (Herman Yau) will be released theatrically on July 19, and Twilight of the Warriors: Walled In early August.

Tom Sveen

Tom Sveen is currently Head of Theatrical at Cinema Guild, where he has worked since 2016. During that time the company has released films by Jia Zhang-Ke and Shinji Somai and have acquired more than 20 films by Hong Sangsoo.

Prior to Cinema Guild, he worked in marketing for Film Independent and Double Hope Films. He has an MFA in film from Columbia and a BA in Journalism from Bethel University in St. Paul, MN.

Anderson Le

Based in Los Angeles and Honolulu, Anderson Le diligently works in the global promotion of independent and world cinema as Artistic Director for the Hawaii International Film Festival (HIFF), now in its 44th year. He is also a programming consultant for the Far East Film Festival in Udine, Italy and the Head of Programming of the Ho Chi Minh City International Film Festival. He has previously consulted for the Los Angeles Asian Pacific Film Festival, Toronto Reel Asian, and Singapore International Film Festival. In 2020, Le co-founded EAST FILMS, which has offices in Los Angeles and Ho Chi Minh City, with the mandate to produce globally viable content from Southeast Asia. EAST projects ROM (2019) won the Busan Film Festival 's New Currents Award; BE WATER (2020) and MAIKA (2022) both world premiered at Sundance.

Marcus Hu

Marcus Hu is Co-President of Strand Releasing which celebrates its 35th Anniversary this year. Strand has been honored with three consecutive decade retrospective programs at MoMA New York, and has distributed the works of such filmmakers as Gregg Araki, Catherine Breillat, Lucrecia Martel, Claire Denis, Isaac Julien, Lou Ye, Apichatpong Weerasethakul, Rithy Panh to name a few. Hu served as chair for the Festival Grants and Scholars committee, the International Inclusion Committee on behalf of the Academy of Motion Pictures Arts and Sciences. Hu is currently a member of the National Film Preservation Board where he is chair of the organization’s Diversity Study Group. Hu has served on the jury for the Sundance Film Festival and as a panelist for Creative Capital and ITVS.

Aliza Ma

Aliza Ma has been a programmer at MomI and Metrograph and is currently the head of programming at The Criterion Channel. She has also published numerous pieces on cinema for various platforms.

Jessica del Mundo

Jessica del Mundo (she/her/siya) is a senior communications strategist and producer based in Los Angeles. She currently serves as a member of the executive team at Golden Media, parent company of GoldenTV, ChimeTV, Golden Lab, and Character Media. Golden Media champions Asian American and Pacific Islander creative content that is captivating, courageous and continues to drive cultural impact. Through its global family of media companies, Golden Media is dedicated to the development, production, and distribution of entertainment content across cable, digital, and streaming platforms. Through GoldenTV and Character Media, Jessica marks her fourth year producing the annual Unforgettable Gala, now in its 22nd year of honoring the biggest API names in entertainment, arts and culture. A former journalist, Jessica began her career as a writer and investigative news producer for a leading cable news network before pivoting to media and public relations. She has spent more than two decades as an agency executive specializing in entertainment, consumer marketing and brand strategy. Born in Manila and raised in Southern California, Jessica is a graduate of the USC Annenberg School for Communication and USC Dornsife College of Letters Arts and Sciences. ABC News and Good Morning America named Jessica to its annual “GMA Inspiration List.” She lives in the greater Los Angeles area with her family and is fluent in Tagalog/Filipino, 90s R&B, and all things USC. Follow Jessica on Instagram @jessicadelmundo.